Herma

Founded in France in the early 20th century, Herma (short for Henri and Maurice) was one of many mid-century European brands focused on stylish, reliable wristwatches for the everyday person.

Often using quality Swiss movements like ETA and FHF, Herma produced elegant dress watches and funky 70s sport models—many of which are now collector favourites for their offbeat charm and solid construction.

Why we like them:

Herma is for vintage lovers who want something under the radar. The designs capture the soul of postwar optimism and space-age experimentation—without the vintage price tags of more hyped brands. Check out their awesome chronographs and calypso skin divers.

Where are they now?

The brand faded from view in the quartz era, but their watches live on in collections—and on the wrists of those who love forgotten gems with character.